UCL Final + adidas = all in!
One of the biggest matches of the year is tomorrow and with the UEFA Champions League Final being held in Munchen, Germany and both finalist being official partners adidas has gone ‘all in’ at many key sites in the Bravarian capital! In addition to launching a micro site they produced an amazing 3D video at the famous Fashion House Hirmer
Smartphones Used by 50% Working Out
The Smartphone is becoming more prevelant in daily life even during workouts. Somewhat related to a recent post, Lab42 put together this infographic showing how smartphones are being used during workouts, around fitness and how the gamification of social status/rewards are creeping into the mobile workout space
The Testimonials: The Next kickstarter Success?
Kickstarter has been showing tremendous results for game developers, designers and other creative projects and people over the last few months. One category that has not exploded with a major over funding achievement yet has been publishing, yet a new soccer book is seeking to change that title The Testimonials. The Testimonials, a fictional novel by Michael Douglas Smith, has
mCommerce, The Wave is Coming
Mobile payment hasn’t become the de facto method of financial transactions just yet, but it is projected to overtake those archaic credit cards, checkbooks and bank notes you’ve been lugging around. The ability to make payments from your mobile device will make it your preferential PPD (Personal Purchasing Device). SapientNitro put together this amazing infographic on the topic
Apps Aren’t Easy!
Everyone loves the dream of writing some code and watching 50M people download it like Angry Birds, but the reality is the super hit franchises don’t happen easily. Most take a lot of work to break even let alone make money. You need a strategic marketing advantage or you had better be willing to work to push the marketing for
