michael douglas smith » Sport

Is the FA Cup a Tipping Point for Clubs?

mido — Wed, 01 Feb 2012 17:41:37 +0000

The people over at This Is Dare created a great infographic demonstrating the value of participation in the FA Cup and the added value to the bottom line for clubs big and large. In some cases, it has saved or propelled clubs. After having lost some of its shine vs the UEFA Champions League, the FA cup seems to becoming valuable again domestically if anything solely for club financial gain! Now just need to work on that international polish and having Budweiser associated certainly gives it the brand affinity it deserves.

Dani Alves’ adidas micoach Stats vs Real Madrid

mido — Wed, 01 Feb 2012 16:47:24 +0000

Footy Boots recently posted the match stats for Dani Alves’ performance against Real Madrid in the El Classico as seen below. The adidas micoach technology is available for runners, footballers (aka soccer players) and sure more sports to come.

The New 1,700 Workstation adidas Building

mido — Sun, 15 Jan 2012 14:10:34 +0000

adidas moved into a modernistic direction with te latest building design at the Headquarters in Germany. KINZO did the latest design as seen at one of my favorite RSS feeds from Office Snapshots.

Are Sport Fans The Early Adopter & Power User?

mido — Mon, 19 Dec 2011 14:59:05 +0000

Colyle Media recently conducted some market research showing how connected the average sports fan is as smartphone users. Now, they show that this segment of affinity consumers are more location based as well. Not only are sport fans the consumer early adopter but also the power user!

Sports Marketing from Coyle Media, LLC.

adidas Scotland shirt launch using augmented reality

mido — Thu, 01 Dec 2011 18:18:56 +0000

Augmented Reality is sweeping the major global brand landscape this holiday season and adidas recently did a AR promo around the Scotland kit launch.

Social Sport Fans & SmartPhones!

mido — Wed, 30 Nov 2011 15:43:36 +0000

There is no secret that the average global sport fan is highly connected and consumes content before, during (and even onsites) and after the team(s) they follow play. So here is a little snap shot from Colye Media if the current landscape of sport fan device usage. Enjoy.

Sports Marketing from Coyle Media, LLC.

Tipping the Scales in the Post PC Era?

mido — Thu, 27 Oct 2011 20:23:51 +0000

Has North America officially entered the Post PC Era? I think it is really more an effect of a proliferation of entertainment devices and new uses for consuming content in new ways, not that there is a massive PC drain. The majority of productivity work is still done on PC’s. The Post PC Era is a great time in the world of technology, but it’s like trying to say what the biggest sport in North America is! They are all big now and each device has an important role as do each sport.

Libya is All In (adidas)

mido — Sat, 03 Sep 2011 23:30:34 +0000

The Libyan team, wearing the colors of the rebel flag and playing in neighboring Egypt, won its African Cup of Nations qualifying match against Mozambique 1-0. Libya wasn’t on the adidas list so was a good jump by the marketing department by adidas. Maybe they (and others) learned their lesson after the amazing run by Iraq during its collapse where the team made an inspiring run under a completely no name brand.

ESPN 2.0 on Xbox 360 is Here!

mido — Thu, 25 Aug 2011 22:10:20 +0000

The new update for ESPN on XBOX 360 is here just in time for college football (and the real football abroad). You can select your favorite teams, get game stats and use split screen to watch more than one game at a time!

Odd adidas Birthday Promotion

mido — Thu, 18 Aug 2011 18:29:42 +0000

adidas luanched an odd ’62′ year birthday promotion. Why ’62′ means any significant is beyond me, but seems like an excuse to capture customer data only not truly some major event around their 62 year anniversary.