michael douglas smith

Is the FA Cup a Tipping Point for Clubs?

mido — Wed, 01 Feb 2012 17:41:37 +0000

The people over at This Is Dare created a great infographic demonstrating the value of participation in the FA Cup and the added value to the bottom line for clubs big and large. In some cases, it has saved or propelled clubs. After having lost some of its shine vs the UEFA Champions League, the FA cup seems to becoming valuable again domestically if anything solely for club financial gain! Now just need to work on that international polish and having Budweiser associated certainly gives it the brand affinity it deserves.

Dani Alves’ adidas micoach Stats vs Real Madrid

mido — Wed, 01 Feb 2012 16:47:24 +0000

Footy Boots recently posted the match stats for Dani Alves’ performance against Real Madrid in the El Classico as seen below. The adidas micoach technology is available for runners, footballers (aka soccer players) and sure more sports to come.

Social Impact on Millennial Consumers

mido — Mon, 30 Jan 2012 20:53:28 +0000

With comScore reporting that ‘Millennials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention according to bazaarvoice’s blog post.

Is Charleston the Silicon Harbor?

mido — Mon, 30 Jan 2012 15:52:58 +0000

Interesting brief story on Charleston being tagged Silicon Harbor in the Post & Courier today after Mayor Joe Riley used it in his State of the City address. As much as I would like to see Charleston live up the billing, I have seen firsthand digital companies being used for political reasons. However, this presents a great opportunity to push politicians to live up to the credit they are taking by supporting the digital community to retain, attract and support the space. The main thing missing that you find in all the digital territories (Silicon Valley, Silicon Alley, etc.) is capital! Solve that and the quality of life in Charleston makes a perfect fit!

Just the Beginning of Mobile Device Traffic

mido — Sun, 15 Jan 2012 14:29:06 +0000

Nearly 5% of the global internet traffic came from mobile devices with 60%+ coming from mobile phones with tablets sharp on the rise. With the proliferation of mobile device on the rise 5% seems like just the start with the emergence of greater penetration of effective apps and mobile work force. Working from any where, on any device at anytime may put a dent in permanent commercial office space and increased value in flexible work space.

Facebook IPO FYI

mido — Sun, 15 Jan 2012 14:18:44 +0000

If you wanted further insight into the speculative Facebook IPO this year, look no further. Accounting Degree Online created the following infographic to frame it up for us. Enjoy.

The New 1,700 Workstation adidas Building

mido — Sun, 15 Jan 2012 14:10:34 +0000

adidas moved into a modernistic direction with te latest building design at the Headquarters in Germany. KINZO did the latest design as seen at one of my favorite RSS feeds from Office Snapshots.

Are Sport Fans The Early Adopter & Power User?

mido — Mon, 19 Dec 2011 14:59:05 +0000

Colyle Media recently conducted some market research showing how connected the average sports fan is as smartphone users. Now, they show that this segment of affinity consumers are more location based as well. Not only are sport fans the consumer early adopter but also the power user!

Sports Marketing from Coyle Media, LLC.

adidas Scotland shirt launch using augmented reality

mido — Thu, 01 Dec 2011 18:18:56 +0000

Augmented Reality is sweeping the major global brand landscape this holiday season and adidas recently did a AR promo around the Scotland kit launch.

Social Sport Fans & SmartPhones!

mido — Wed, 30 Nov 2011 15:43:36 +0000

There is no secret that the average global sport fan is highly connected and consumes content before, during (and even onsites) and after the team(s) they follow play. So here is a little snap shot from Colye Media if the current landscape of sport fan device usage. Enjoy.

Sports Marketing from Coyle Media, LLC.